United Way Kicks off 2020 Community Campaign

now more than ever

United Way Fort McMurray and Wood Buffalo officially kicked off its 2020 Community Campaign this morning with a virtual video launch. 

The campaign, which is in its third and final year of the ‘local love’ theme, is accompanied by the tagline ‘now more than ever.’

“Many factors, including the economic downturn, compounded by a pandemic and subsequent flooding, have caused an influx need for social supports,” said Jordanna Lambert, United Way Board President.  “As a region we always come together to help our neighbors, and this year it’s more important than ever.”  


The campaign has a target of $4 million dollars, down from the $4.6 million raised last year. 

“We acknowledge that the need in our region has not declined, but are taking into account the enormous challenges our community and its residents are facing,” said Andrea Hine, Community Investment Chair.  “If you’re able, please give what you can; every dollar counts.” 

This year’s campaign will be supplemented with the return of the Red Menu Campaign, Really Really Really Big One Day 50/50, and the introduction of the Really Really Really Big Christmas Cash Draw.

“By diversifying our efforts we hope to increase our reach and, in turn, our impact,” said Craig Picton, 2020 Campaign Chair.  “We are incredibly thankful to each and every one of our individual donors, workplace campaigns, and community partners for their continued support to ensure the social needs of our region are met.” 

To learn more about United Way’s Community Campaign, and watch the kick-off video, please visit fmwbunitedway.com.

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